Building a compelling business case is difficult. Building a compelling business case for risk-related projects can be even more difficult because some executives don’t naturally understand how this kind of work supports achievement of business objectives - they just view risk management as a cost center.

The Winning Business Case Approach to building a business case details three phases with straightforward steps to help you make a strong business case and persuade your executives to do the right thing.

The Concept

Develop a conceptual model outlining the problem/solution and how it fits into the existing business strategy. It is also important to understand the audience that you ultimately need to persuade at this early stage.

The Analysis

Develop an analytical model that details the specific plan of action including all of the costs, benefits and risks along the way.

The Pitch

Develop a pitch model that persuades your audience using ethical and scientifically proven principles of persuasion, narrative and visual communication.

Scott Mitchell

Chair, OCEG