
Build a Strong Business Case
Use this toolkit to develop and pitch a winning business case for your risk, compliance, internal audit or any other risk-related program, large or small!


How to Build a Strong Business Case for Risk-Related Projects

The Winning Business Case

Define Your Purpose Before You Begin (Step 1 of 15)

Establish Value by Connecting to Business Objectives (Step 2 of 15)

Know Your Audience (Step 4 of 15)

Know the Stakeholders (Step 3 of 15)

Sketch out a "Big Idea" That Can be Socialized (Step 5 of 15)

Force Yourself to Consider More Than One Way to Execute Your Idea (Step 6 of 15)

Create Blueprints for Each Option (Step 7 of 15)

Analyze Costs, Benefits and Risks Associated with Each Option (Step 8 of 15)

Calculate ROI, NPV, IRR and Other Economic Justification (Step 9 of 15)

Identify Opportunities to Use the Principles of Persuasion (Step 11 of 15)

Use the Principles of Storytelling to Create a Compelling and Memorable Narrative (Step 12 of 15)

Use the Principles of Effective Visual Design (Step 13 of 15)

Presenting in Person (Step 14 of 15)
